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Private stewardship for founders navigating what comes next.
You built a successful creative business.
Now every important decision carries greater weight.
A key hire.
A partner.
An acquisition.
A repositioning.
A difficult client.
The business no longer needs more information.
It needs better judgment.
The knowledgeable outsider.
— Chris Do, CEO at The Futur
I spent twenty years building Impossible Pictures. Since then, I’ve advised hundreds of studio founders across six continents.
(When someone finally opens a studio in Antarctica, I'll be there.)
Reserve isn’t consulting. It's decision stewardship. It’s where you the founder bring the decisions that no course, AI prompt, or consultant can make for you.
Examples: installing a solid sales system. Making a key hire. Repositioning the brand. Pitching a multi-million dollar deal. Finally developing intellectual property. Preparing to sell the business.
Bring me the decisions that keep you up at night...
Should we shrink the team?
Make them a partner?
Reposition the studio?
Pursue an acquisition?
Sell the company?
We diagnose the situation, pressure-test the options, see around corners, and decide what happens next.
Together we make the call.
I help you make the better one.
"I couldn't have gone at this speed without you."
— Jared Hobbs, Founder at Deep Sky Studios
Every major decision goes into your Decision Ledger™ — what changed, what you’re deciding, the options, consequences, decision, and next move.
Over time, it becomes the institutional memory of the business.
A record of judgment.
A leadership asset.
And eventually…
A valuable piece of transition diligence.
I work one-on-one with a small number of founders.
Founders stewarded include studios like Antfood, Bindery, BIEN, The Furrow, Giant Ant, Kill 2 Birds, Laundry, Sarofsky, STATE, VERSUS, and many others spanning animation, motion, live action, sound, design, and experiential.
“We feel a genuine authenticity that works for us. You’re just good people.”
— Neil Van Harte, EP at Kill 2 Birds
The work itself is private. The results are anything but.
We've been contacted by and awarded two music videos for Katy Perry... a great conscequence of the process we started together.
— Martín Schurmann, Founder at Studio VAS
Reserve isn’t advice. It’s stewardship:
• A structured decision-making process
• A living Decision Ledger™
• A trusted thinking partner also carrying what’s at stake
• The confidence to move forward on consequential decisions
Reserve is limited to a small number of founders. Engagements are typically $10K per month, structured quarterly.
Not ready for ongoing Reserve? Sometimes you don’t need me alongside you indefinitely. You need me for one heavy decision that really matters.
That’s a Reserve Decision Sprint.
• 4–6 weeks.
• One consequential project.
• A simple, fixed investment.
Let's talk about it.