Hi, I’m Joel Pilger.

For 20 years, I helmed Impossible Pictures — navigating the highs and lows of running a top creative studio. It was profitable, sustainable, and yes… fun.

But let’s be honest: it was also overwhelming, thrilling, and exhausting. And I loved every minute of it.

But when that chapter ended, I realized something: while I’d learned to master the art of creative work, the real key to our success was mastering the art of business.

That’s when my new mission took off. Since then, I’ve dedicated myself to helping creative founders like you build studios that thrive—not just creatively, but holistically.

What started as my own lonely journey, figuring it all out without a roadmap, has evolved into a movement. A movement of founders mastering the business side of running a creative studio.

Today, that movement is alive in FORUM: the global community of studios spanning animation, motion, live action, sound, and experiential—in more than 50 countries. Together, we’re redefining what it means to run a strong, healthy, irreplaceable creative business in a rapidly changing world.

Why? Because I believe strong studios produce the bold creative work the world desperately needs.If that resonates with you, welcome. I’m here to share everything I’ve learned over the past 30+ years of helming, advising, and learning—because I want to see you and your studio soar.

Let’s master the art of business, together.