A DIFFERENT PERSPECTIVE

You say you hate pitching.

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But you don't hate pitching. You hate losing.
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You think you lose because your ideas aren’t good enough? Or the client wasn't paying attention? Or you came off too expensive? Or...

Think again. Maybe you were just always the third bid.

You were never going to win.
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Instead of jumping into your next pitch hoping (again) the next time will be different, I want to teach you how to influence every stage in the process, discern where you stand, unleash your greatest creative... and win. And never again suffer through a pitch you were destined to lose.

Let's introduce you to the high-stakes (USD 100K-1M budgets) game that you're in.

Don't play the game. Change the game.

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At a glance.

[01]

Who This Accelerator Course Is For

Any studio that has felt burned in a high-stakes competitive pitch... and is ready to implement a smarter approach.

[02]

What You Will Learn

Master the method to "smoke out" clients, reveal your status as the favorite vs. the dreaded third bid, and wield positive yet powerful influence over the pitch process.

[03]

Format

32 bite-sized self-paced video modules. Winning/Losing Calculator. "The Wisdom of Peers" bonus content.

[04]

Results

Joel Pilger employed this method to win Wow "Servanthood" campaign (USD 125K), Great American Country "Living Country" network rebrand (USD 340K), Discovery "Military Channel" network rebrand (USD 900K), Discovery "Velocity" network rebrand (USD 1.1M), and more.

[05]

Instructor

Joel Pilger, Global Consultant & Founder of FORTH. Leader of Forum. Founder of Impossible Pictures.

What you will learn.

CURRICULUM

ORIENTATION

‍“I have an amazing opportunity for you…"

GET YOUR MIND READY

Preface
Course Overview
About Joel
Common Objections
Bust the Pitching Myths
Are You Ready?
Know → Like → Trust
Navigate the Three Streams
Be the Favorite
Red Flags or Green Lights
Stages of the Pitch Process

LET'S DERAIL: LONG BEFORE THE INVITATION

Rule #1: Take Radical Responsibility
Rule #2: Step Into the Expert Mindset
Rule #3: Be Positioned to Win
Winning / Losing Calculator

LET'S DERAIL: THE INVITATION

Rule #4: Don’t Come In Cold
Rule #5: Don’t Start On the Wrong Foot
Rule #6: Don’t Forget to Ask Why

LET'S DERAIL: RAISE OBJECTIONS

Rule #7: Don’t Meet Their Deadline
Rule #8: Don’t Pitch On a Fake Project
Rule #9: Don’t Accept Their Pitch Fee

LET'S DERAIL: GAIN CONCESSIONS

Rule #10: Don’t Give Them What They Want
Rule #11: Don’t Guess Their Budget
Rule #12: Don’t Fight Unknown Enemies

LET'S DERAIL: JUMP IN OR BOW OUT

You Accept or Decline the Invitation

LET'S DERAIL: COLLABORATE WITH THE CLIENT

Rule #13: Don’t Surrender the Inside Lane

LET'S DERAIL: YOUR PITCH PRESENTATION

Rule #14: Don’t Send Your Deck
Rule #15: Don’t Deal with Underlings

LET'S DERAIL: AFTER THE PRESENTATION

Rule #16: Don’t Stop Derailing

LET'S DERAIL: AFTER THE AWARD

So You Won or You Lost

LET'S DERAIL: LONG AFTER THE AWARD

Rule #17: Derail Future Pitches

RECAP: BRING IT ALL TOGETHER

"What I Wish Everyone Knew About Pitching Big Ideas" with guest Denny Tu, Chief Marketing Officer at IMAX

APPENDIX

Dealing with Middlemen & Gatekeepers
It’s Not What You Pitch But How
The Wisdom of Peers:
• Steve Viola at FX
• Erin Sarofsky at Sarofsky
• PJ Richardson at Laundry
• Mitch Monson at Sibling Rivalry
• Jeremy Dimmock at Polyester
• Ryan Summers at Spillt
• Justin Barnes at Versus

Derail the Pitch™

ACCELERATOR COURSE